Baller.

An SUV is not a bad thing. No, in fact, it can be a very good thing--a means to carry crucial medical personnel to a disaster area, for example, or supplies to a region suffering bad weather. It can even be a hell of a lot of fun if you're the off-roading type, and I'm all about having fun in your car.

But whose idea was it to make big, fat, ugly, over-the-top SUV's a performance status symbol? Where did the obnoxious "SUV-tuning" niche come from to inspire otherwise legit companies like HAMANN and Project Kahn to make products for them?

Here's the answer, the way I see it, conveniently organized into list form:
1. Choose overpriced, over-optioned SUV.
2. Develop absurd body kit and lowered suspension for more exclusive looks.
3. Attach oversized wheels.
4. Bolt on exhaust and reflash ECU to make more power and noise.
5. Profit.

SUV body kits and lowering springs make money, because they help SUV buyers show off, and that's the point for half the people who buy the huge ugly gas-wasting things. And I think they suck.